As a marketer knowing where our traffic is coming from is essential. While we can’t control how other sites will link to us, we can, and should, add parameters to our link URL to know what this link is particularly if the link in question is placed in an email, a pdf document, a Facebook ad, etc. Those parameters are named UTM parameters from an ancestor of Google Analytics called Urchin Tracking Module which Google Analytics supported since the beginning. UTM parameters are

One of the most important dimensions in your analytics is the device category (mobile, desktop, tablets). We spend a lot of time designing pages that look good and convert well on desktop but are we making the same effort for the mobile version of those pages? Even if your site is mobile-friendly, you might still lose a lot of opportunities if your calls to action are not located in a strategic place and are pushed down to the bottom of the page. The

Be default when you open your GA4 standard report you won’t find the conversion rate metric… even in the conversion report !!?! You can see the number of conversions but the conversion rate is not there. Let’s fix that. The video version of the post How to customize your GA4 report You can customize your standard GA4 report by clicking on the the edit pencil on the top right of the report. You can modify the dimensions or the metrics displayed on the

In this tutorial, I will show you the easiest way to track the conversion of a thank-you page with Google Analytics 4. If you are not using thank you pages on your website, you should. A thank-you page is a page that is displayed after an opt-in or purchase. The use of thank-you pages will not only make your analytics easier but can also increase your income by giving you the opportunity to make another offer right after the first one. How to