How to add conversion rate to your GA4 report

Be default when you open your GA4 standard report you won’t find the conversion rate metric… even in the conversion report !!?! You can see the number of conversions but the conversion rate is not there. Let’s fix that. The video version of the post How to customize your GA4 report You can customize your […]

How To track your Goals with GA4

In this tutorial, I will show you the easiest way to track the conversion of a thank-you page with Google Analytics 4. If you are not using thank you pages on your website, you should. A thank-you page is a page that is displayed after an opt-in or purchase. The use of thank-you pages will […]