The definitive guide to GA4 UTM builder
As a marketer knowing where our traffic is coming from is essential. While we can’t control how other sites will link to us, we can, and should, add parameters to our link URL to know what this link is particularly if the link in question is placed in an email, a pdf document, a Facebook […]
Does your Mobile Traffic Convert? How to see it in GA4
One of the most important dimensions in your analytics is the device category (mobile, desktop, tablets). We spend a lot of time designing pages that look good and convert well on desktop but are we making the same effort for the mobile version of those pages? Even if your site is mobile-friendly, you might still […]
How to add conversion rate to your GA4 report
Be default when you open your GA4 standard report you won’t find the conversion rate metric… even in the conversion report !!?! You can see the number of conversions but the conversion rate is not there. Let’s fix that. The video version of the post How to customize your GA4 report You can customize your […]
How To track your Goals with GA4
In this tutorial, I will show you the easiest way to track the conversion of a thank-you page with Google Analytics 4. If you are not using thank you pages on your website, you should. A thank-you page is a page that is displayed after an opt-in or purchase. The use of thank-you pages will […]